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British lamb's grass-fed image will appeal to US consumers

US buyers were impressed after an AHDB-led visit to UK farms

Ben Briggs
Ben Briggs is the group publisher and editor in chief of Íæż½ã½ã, overseeing the media business and titles such as Íæż½ã½ã, Dairy Farmer and Arable Farming.
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British lamb's grass-fed image will appeal to US consumers

US buyers were impressed after an AHDB-led visit to UK farms British lamb’s grass-fed image and sustainability credentials could be a major selling point for consumers in the US. That was the message...

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