Farming’s biggest digital campaign, #Farm24, has taken its profile to new heights this year following unprecedented activity across social media and beyond.
Sponsored by Morrisons, farmers and ancillary organisations embraced the event to educate consumers about where their food comes from and what a typical day across the industry can look like.
Trending at number 1 on social media, along with our umbrella campaign,FarmingCAN, just two hours after the annual event began at 5am yesterday morning (August 4), 24 Hours in Farming exploded across Twitter, Instagram, Facebook and TikTok as farmers proudly shared posts, videos, pictures, vlogs and hosted a diverse mixture of events to mark the much-loved event.
Prime minister Boris Johnson was joined by a string of celebrities and leading figures including Miranda Hart, Dan Lydiate, Kelvin Fletcher, Phil Vickery and Alexander Armstrong to name but a few who all wasted no time in dedicating their support and pride towards the role of British farmers and associated communities.
Radio 1’s Greg James raised the stakes when he dedicated a shout out to the campaign after being alerted by one of his contributors, Young Farmer Tom, about how and why the event was taking place.
#Farm24 reaches record heights as the industry unites to take farming to the masses
https://www.youtube.com/watch?v=wU-XtPUACrM
Íæż½ã½ã teamed up with 12 new ambassadors in a new move for the initiative to share with consumers a snapshot into their everyday, farming lives and highlight the affordability of local produce at a time when the cost of living. Taking to Instagram for a number of lives throughout the day, thousands of users joined to hear more from about their individual farming journeys.
https://twitter.com/BorisJohnson/status/1555121191781900288
https://twitter.com/NFUtweets/status/1555173003549413376
Celebration of British Farming
Alongside the promotion of farming, and its associated organisations, there was a significant drive for consumers to watch, learn and share key information about how farming contributes to key pillar areas such as the economy, environment, science, technology, careers and mental health and well-being.
For more information on each of our ambassadors and to read more about the campaign visit
https://twitter.com/JustÍæż½ã½ãUK/status/1555066241466990593
https://twitter.com/countrysidefund/status/1555216640396197888?s=20&t=_IWf1JXlVGN7CeT6ULiB4w
