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Taking pride in agriculture and all that it contributes to this country is something which comes naturally to most farmers. But, as many will acknowledge, taking that pride and showcasing all farming’s positive assets to a wider audience is one of the industry’s key challenges.

The Saturday Kitchen host has encouraged people to consider Welsh lamb for their Christmas dinner

NFU President Minette Batters has urged farmers to get involved with Back British Farming Day on September 9.

It is just over a week on from the incredible success of #Farm24. Huge congratulations once again to the team at Íæż½ã½ã for another spectacular event and massive thank you to sponsors Morrisons because without sponsors many dreams would not be realised.

Although Abi Reader in this week’s Farming Matters has somewhat stolen my thunder with her comments about 24 Hours in Farming, she is entirely correct and it is a point worth re-emphasising: that positive messaging about agriculture is vital, whatever platform it appears on.

British farmers across the country united in numbers to took social media by storm by giving people an insight into 24 hours in farming.

24 Hours in Farming hit new heights this year as the farming industry tapped into the breadth of social media platforms to give the public a glimpse into farming life and showcase the dedication and passion which goes into producing food for the nation.

The farming industry unites for #Farm24

With egg consumption rocketing, but a lack of workers in the egg sector, a collaboration is launching a course to attract new blood. Jez Fredenburgh reports.

#Farm24 is trending at number 1 on Twitter as thousands of farmers have taken social media by storm.