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More than half of travellers have research or booked a trip based on a TV show or film

The Government is extending permitted development rights to give farmers greater freedoms to diversify and convert agricultural buildings for commercial uses

Spreading the risk among various on-farm enterprises has been a winning strategy for Staffordshire based Lower Drayton Farm

With suggestions the trend for holidaying in the UK has been hit by the weather and cost of living crisis, what is the impact on farm diversifications?

Ellen Firth, owner of Firth Flock Flower Farm in Ruthin, has embraced the opportunity to diversify her farm alongside a flower business

34 per cent of holidays in Wales involve camping or caravanning with many farms hosting campsites

Jeremy Clarkson has faced issues with West Oxfordshire District Council for plans for diversifying the farm

Former Defra Secretary Michael Gove has announced new rules to give councils greater power to control short-term lets

Sally Robinson runs Valley View Farm in the North Yorkshire Moors which is home to a successful holiday let cottages and a lingerie retail business

Diversification has been highlighted as an important part of family farms being fit for the future, but planning permission has been a stumbling block for many