We hope the stories of successful farm diversifications will inspire and help you on your own diversification journey.
Of course, diversification isnt for everyone - an immense amount of planning, time and passion is needed to make it work.
Taking the leap beyond farming can be daunting and its not without its risks, but youre not alone. Its essential to lean on others for advice and expertise, right from the beginning.
Whatever stage of your diversification journey, as the UKs leading rural insurer, NFU Mutual understands the challenges facing customers entering new markets and is here to support you.
Why choose NFU Mutual
NFU Mutual is proud to deliver more than insurance. Since our beginnings in 1910, weve become part of the UKs farming fabric and we remain committed to serving the needs of our customers. Here are just some of the reasons why UK farmers choose us:
Risk Management
We have internal risk management experts who can help ensure your farm (and diversification) is a safe place to be for you, your family, staff and visitors.
Our heritage
Started by farmers for farmers. With more than 110 years farming knowledge and expertise, we know the industry inside out.
Big on local presence
Although weve grown, we havent lost our local personal touch its what makes us special. With a network of more than 295 agency offices across the UK, we will get to know you, your family and your farm.
Farming unions
We continue to provide funding for the UKs main farming unions as they work with Government to keep agriculture running. Last year, NFU Mutual provided a voluntary donation of 7.78 million to farming unions to carry out their vital role.
Rewarding loyalty
Unlike many other insurers, we pride ourselves in rewarding our loyal General Insurance customers for renewing their policies with us. We do this through a Mutual Bonus, which, for more than 20 years, has provided our customers with a saving on the renewal premium of their General Insurance policy, including our farming products.
No hidden fees
We dont charge for paying monthly by Direct Debit or any other methods of payment, mid-term adjustments or cancellations.
Protecting the next generation of farmers
Since launch, the NFU Mutual Farm Safety Foundation has delivered training to over 19,000 young farmers at 44 land-based colleges and universities throughout the UK, and through the young farmers clubs network.
Helping agricultural charities
The NFU Mutual Charitable Trust promotes and supports charitable causes in UK agriculture and rural development. In 2021, the Trust donated more than 1m to support a range of initiatives, including projects that tackle isolation, support mental health and wellbeing, and enrich young lives through agricultural education and innovation
Trusted financial advice
Our Financial Advisers are here to share their wealth of knowledge and answer your financial questions. They are experienced in discussing important topics, such as handing down the farm and intergenerational wealth transfer.
Your local agency office can put you in touch with your local Financial Adviser. NFU Mutual Financial Advisers advise on NFU Mutual products and selected products from specialist providers.
When you get in touch, theyll explain the advice services offered and the charges. Financial advice is provided by NFU Mutual Select Investments Limited.
