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, the UK's largest gathering of the agriculture community hosting over 650 exhibitors over 85,000 sqm of exhibition space and 40,000 visitors, is gearing up for its most extraordinary showcase to date, hosted at the NEC Birmingham. The spotlight of LAMMA 2024 is the much-anticipated opportunity for attendees to win the sought-after Polaris Sportsman 570, a powerhouse ATV valued at an impressive £8,499.

Nick Ornstien, managing director of Íæż½ã½ã, said: "As Managing Director of Íæż½ã½ã, I am proud to celebrate the success of LAMMA 2024 with our most exciting competition yet - the chance to win the incredible Polaris Sportsman 570. This giveaway embodies our commitment to providing visitors with an unforgettable experience, underscoring the spirit of innovation and excitement that defines LAMMA. We are eagerly anticipating the moment when the lucky winner drives away with this top-tier ATV, adding an extra layer of excitement to an already spectacular event." 

The Polaris Sportsman 570, known for its performance, reliability, and legendary ride and handling, is a game-changer in the ATV world.

"With its robust design and versatility, it is a perfect fit for farm tasks and off-road adventures alike. This giveaway offers a unique opportunity for one fortunate attendee to elevate their farming experience with this high-quality ATV. 

Farming Simulator

But that is not all! LAMMA 2024 has even more excitement in store with the Farming Simulator League, where gaming enthusiasts and farmers alike can compete for a staggering €15,000 prize.

Sarah Whittaker-Smith, Event Director at LAMMA, said: "LAMMA is the perfect place for Farming Simulator League's first UK event." 

The Farming Simulator League event will unfold over both show days, featuring teams of three players vying for victory in the League Theatre at the NEC. With more than 30 million units sold worldwide, Farming Simulator is a celebrated gaming phenomenon, offering an immersive experience with over 150 agricultural brands. 

Boris Stefan, Head of Publishing at GIANTS Software, the creator of Farming Simulator, said: "We are very happy and look forward to meeting new interested farmers and players in the UK." 

Craig Bryson from Krone UK added: "Having Farming Simulator at LAMMA will be a great addition, bringing something new and exciting to the event."

LAMMA visitors can witness the Farming Simulator League live in the theatre and try the game for themselves at the Farming Simulator stand 11.290.

As part of the show's tradition, LAMMA 2024 will feature exclusive launches from exhibitors. Notable launches in previous years include Krone's GX Wagon in 2023 and McCormick's X6 Tractor in 2022. The show continues to serve as a hub for industry leaders to unveil cutting-edge machinery, innovative products, and groundbreaking technologies. Anticipating a record-breaking turnout, LAMMA 2024 is poised to welcome well over 40,000 enthusiastic visitors.

As the UK's premier agricultural event, LAMMA continues to draw a diverse audience, including farmers, industry professionals, and agribusiness leaders. With more than six decades of rich history, LAMMA has evolved into a cornerstone gathering, showcasing the latest innovations and technologies in the farming sector. The expansive venue at the NEC Birmingham will buzz with cutting-edge machinery, groundbreaking products, and engaging exhibits, solidifying LAMMA's reputation as the agricultural event of the year. 

Additionally, Íæż½ã½ã TV will make its debut at LAMMA 2024, offering viewers exclusive interviews with exhibitors, streamed live throughout the event. Look out for the exciting moment when we reveal the lucky winner of the POLARIS Sportsman 570 on Íæż½ã½ã TV! Watch Íæż½ã½ã TV at various locations within the event or online on Íæż½ã½ã's YouTube channel. 

Don't miss out on LAMMA 2024 - the agricultural event of the year, showcasing innovation, competition, and the chance to drive home a brand-new POLARIS Sportsman 570. 

Eligibility and Entry: 

To enter the POLARIS Sportsman 570 giveaway, attendees must register for LAMMA 2024. The lucky winner will be selected at random from registered attendees during the event. For full terms and conditions, please visit  

About LAMMA:

LAMMA is the UK's leading agricultural event, bringing together farmers, manufacturers, and industry professionals to showcase the latest innovations and technologies in the farming sector. With a rich history, LAMMA continues to be a key event for the agricultural community.

LAMMA Press Contact: 

Paige Dalby [email protected]