Íæż½ã½ã, which is marking its 180th anniversary this year, has launched the campaign, 'Save Britain's Family Farms' to showcase what family farms deliver for the nation.
It hopes to start a national conversation about the wider benefits farming brings to society, from producing healthy, nutrient-dense food to being custodians of the countryside, protecting our much-loved and used landscapes, caring for the environment and wildlife, creating jobs and sustaining rural communities which form the rich tapestry of our beloved countryside.
READ NOW: Autumn Budget 2024: What do farmers need to think about now?
Save Britain's Family Farms gives a voice to the families at the heart of home-grown food production, concerned about what the future holds for them and the next generation.
Íæż½ã½ã editor Olivia Midgley said: "Family farms are the beating heart of our countryside and what they provide goes so much further than the food we eat.
"Our campaign aims to move the conversation on from Inheritance Tax to a broader debate about how we value our food systems.
"What the debate around the Budget has highlighted is that there is still a huge disconnect between farming and the public and that the common misconception that assets equal wealth needs to be addressed."
Save Britain's Family Farms aims to:
Showcase family farms' contribution to society
Amend Inheritance Tax threshold to protect small family farms
Viable food producing industry will ensure a future for next generation
Encourage the public to buy British and support home-grown food production
The campaign supports the NFU's call on the Government to raise the threshold on the value of assets to which Inheritance Tax applies and Íæż½ã½ã will stand alongside the community in the NFU's demonstration to be held in central London on November 19.
Íæż½ã½ã has been at the heart of rural communities since 1844 and is built on a rich campaigning heritage, always championing the industry and fighting to ensure farmers' voice are heard.
Get involved now:
If you want to support the campaign, be sure to share the content on social media and, if you have a story you'd like to tell, please email [email protected]