Cereals event director Alli McEntyre said Mr Clarkson would 'help to draw attention to the ongoing issues arable farmers and the wider UK farming industry faces at present'
With high disease pressures this year, a mindset change could be required this season
There will be plenty of machinery on show at the Cereals Event this year. Jane Carley takes a look at just a few of the launches and updates on show
New fungicide active iblon is set to bring broad-spectrum disease control in wheat next season, subject to it receiving final approval from the UK regulatory authority CRD.
Nitrogen efficiency optimiser technology available widely across the UK and Ireland for the first time this season was showcased at Cereals.