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The supermarket retailer said it was committed to making investments and changes to the way it worked to support British farmers

Riverford campaigner and farmer Guy Singh-Waston said the issue of food labelling has 'masked' the harsh realities British family farms face in the supply chain

The German retailer said the funding was part of its commitment to 'champion' British quality beef and enhance the range of beef to customers

A slowdown in food inflation was credited with driving down general inflation, but for many products retail inflation is still much higher than farmgate inflation

The retailer said it aims to build on its commitment to farmers and growers by offering more 'high quality British produce' in its stores

The retailer said price pressures were easing as it revealed pre-tax profits jumped to £2.3 billion

The retailer has joined Morrisons, Sainsbury's, Aldi and Ocado in introducing a 'Buy British' section for customers online

The retailer said the move would promote higher animal welfare standards for its chicken

The retailer said by November 2024, all of its own-brand fresh chicken will be grown with over 20 per cent more space than the industry standard of 38kg/m2

Morrisons and Aldi have now made changes to their shopping experience to promote farm businesses and produce online through the 'Buy British' initiative