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From the editor: Proactive thinking required if wool is to remain at all relevant

At a time when there is huge demand for sustainable, natural materials, it seems counter-intuitive that one of the most traditional and long established of natural fibres, wool, finds its price languishing and farmers composting or burning fleeces after shearing.

Ben Briggs
Ben Briggs is the group publisher and editor in chief of Íæż½ã½ã, overseeing the media business and titles such as Íæż½ã½ã, Dairy Farmer and Arable Farming.
clock • 2 min read
From the editor: Proactive thinking required if wool is to remain at all relevant

At a time when there is huge demand for sustainable, natural materials, it seems counter-intuitive that one of the most traditional and long established of natural fibres, wool, finds its price languishing...

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