This year's #farm24 has already taken the digital space by storm, trending across the social platform X and now, reaching the BBC Radio One waves.
At the end of his morning show, host Greg James once again backed the campaign with a ‘big shout-out to everyone involved in #farm24' and went on to mention Íæż½ã½ã.
After launching at 5am, the initiative has seen many faces take to social media, as well as organisations such as NFU.
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Íæż½ã½ã and the public are encouraged to get involved and keep sharing their stories until 5am tomorrow.
You can listen to the radio segment below.
