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Mr Packham shared his views on X and claimed Richard Ayoade, who voiced the adverts, had been ‘conned' and the campaign went 'against all scientific evidence'

The consultants also indicated to NFU Council that they have been made very aware of the heated debate around the topic and had heard opposing accounts of the process that was followed from respondents

The chief executive of the Institute for Agriculture and Horticulture, Stephen Jacob, said: "We need to influence the influences. If teachers and parents do not understand what the industry looks like and how food is produced, how are the children going to?"

Íæż½ã½ã and industry fear the Red Tractor's proposed Greener Farms Commitment is being introduced to fulfil retailers' wider green promise

Louise Venables, Exmouth town councillor, said switching to an increasingly plant-based diet could ‘improve health, remedy biodiversity, improve animal welfare and be financially beneficial'

Hunts for the annual 'meat-free' month have slumped 62 per cent as shoppers shun products, say experts

A meeting scheduled this week to 'broadly discuss environmental standards', was cancelled, with sources suggesting it was scrapped after details were 'leaked to the press'

Consumers need to get over 'yuck factor' and tuck into environmentally friendly source of protein, say scientists

Proposals to standardise and simplify packaging information so food produced to the highest standards is consistently labelled

In this Christmas food special, Emily Ashworth speaks to social media butchery star, Butcher Farrell