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S uggestions made by Jacob Rees-Mogg and others which we could import our soft fruit from abroad to override the labour issue caused a lot of irritation in the UK horticulture and agriculture sectors

This week's special podcast comes live from LAMMA Show 2024

LAMMA Show 2024 saw a successful launch of the Career Zone held by Jobs in Agriculture, bringing together a number of exhibitors with a common goal of helping people kickstart or grow their careers in farming, resulting in an incredible two-day event at the NEC Birmingham

The chief executive of the Institute for Agriculture and Horticulture, Stephen Jacob, said: "We need to influence the influences. If teachers and parents do not understand what the industry looks like and how food is produced, how are the children going to?"

Cambridgeshire farmer, Tom Martin, spoke about the importance of connecting with the consumer, and he highlighted the ‘Farmer Time' initiative as being a positive way of getting farming into the classroom

The Farming Community Network (FCN) gathered farmers advice in the lead up to LAMMA 2024

Having spent much of his life in the army, Martin Frodsham found it difficult to find a new career – until he found farming. Emily Ashworth finds out more

We need to encourage policy makers including Defra and the Department for Education to take farming seriously and to work together if we are going to tackle the labour problem in the sector.