Íæż½ã½ã

JOIN US ON AUGUST 8, 2024

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Farm24 is back for 2024!

Join us for the UK's BIGGEST agricultural, digital event created to celebrate British farming! Show your support and receive the latest updates for this year's campaign.

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#FARM24 Articles
From the editor: "Farming's favourite trier Jeremy Clarkson has also shone a light on the mental health burden farmers are carrying"
Farm Life

From the editor: "Farming's favourite trier Jeremy Clarkson has also shone a light on the mental health burden farmers are carrying"

This week from Íæż½ã½ã editor Olivia Midgley

clock 15 August 2024 • 2 min read
This week's 6 top farming stories
Farm Life

This week's 6 top farming stories

From Jeremy Clarkson's partnership with a mental health service to taking the lead on livestock worrying - these are six farming stories not to miss this week on FG

clock 12 August 2024 • 1 min read
24 Hours in Farming is a success for another year
Farm24

24 Hours in Farming is a success for another year

This year's #farm24 campaign reached new heights

clock 12 August 2024 • 1 min read
BBC teams up with Íæż½ã½ã for 24 Hours in Farming
Farm24

BBC teams up with Íæż½ã½ã for 24 Hours in Farming

The campaign, more widely known as #farm24, aims to raise awareness of British farming, and this year extensive BBC coverage allowed the public to get a real insight

clock 09 August 2024 • 1 min read
The Íæż½ã½ã podcast: #farm24 special guest hosted by Amy Wilkinson
Podcasts

The Íæż½ã½ã podcast: #farm24 special guest hosted by Amy Wilkinson

Ever wondered what happens at Íæż½ã½ã HQ throughout the day of 24 Hours in Farming? In this episode of the podcast, you can experience #farm24 with us from start to finish.

clock 09 August 2024 • 1 min read
125 years of Morrisons: What does the future of farming look like?
Farm Business

125 years of Morrisons: What does the future of farming look like?

In honour of its 125th anniversary, Morrisons held a discussion at this year’s Great Yorkshire Show, where guest speaker Jack Bobo discussed the idea of sustainability alongside a Morrisons panel

clock 09 August 2024 • 4 min read
#farm24 gets shout-out on BBC Radio One
Farm24

#farm24 gets shout-out on BBC Radio One

Íæż½ã½ã's digital campaign 24 Hours in Farming was mentioned on Greg James' BBC Radio One Show

clock 08 August 2024 • 1 min read
#EweTellMe: What do people know about farming? New #farm24 video series questions consumers
Farm24

#EweTellMe: What do people know about farming? New #farm24 video series questions consumers

#farm24 is the farming industry's biggest digital event, and today our new video series #EweTellMe has launched to bridge the gap between the public and UK farming

clock 08 August 2024 • 1 min read
#farm24 is here - will you support British farmers?
Farm24

#farm24 is here - will you support British farmers?

Today sees the ninth 24 Hours in farming event take place and Íæż½ã½ã needs your support

clock 08 August 2024 • 1 min read
Five official charity partners announced for #farm24
Farm24

Five official charity partners announced for #farm24

Joining the UK's biggest agricultural digital event, charity organisations have united to back British farmers

clock 05 August 2024 • 3 min read
It is time to support British farmers for #farm24 - what do you want people to know about the industry?
Farm24

It is time to support British farmers for #farm24 - what do you want people to know about the industry?

On August 8, 24 Hours in Farming will take place once again, but what can you expect from this year’s event?

clock 03 August 2024 • 3 min read
Íæż½ã½ã share their #WinOfTheDay across social media to spread positivity ahead of #farm24
Farm24

Íæż½ã½ã share their #WinOfTheDay across social media to spread positivity ahead of #farm24

#farm24 is the farming industry's biggest digital event, and in the run-up, farmers are sharing their daily wins

clock 25 July 2024 • 2 min read
#farm24: Morrisons carbon neutral eggs offer sustainable choice
Farm24

#farm24: Morrisons carbon neutral eggs offer sustainable choice

Driven by a strong commitment to sustainability, Morrisons launched their carbon neutral eggs in 2020, and have since partnered with numerous supplying farms to implement innovative new farming practices

clock 19 July 2024 • 3 min read
A hoof trimmer, a butcher and a TV presenter - 24 ambassadors announced to support 24 Hours in Farming
Farm24

A hoof trimmer, a butcher and a TV presenter - 24 ambassadors announced to support 24 Hours in Farming

In a bid to unite the industry, this year’s 24 #farm24 ambassadors are helping us to reach new heights

clock 18 July 2024 • 1 min read
#Farm24: Young farmer from London finds dream job in industry
Farm24

#Farm24: Young farmer from London finds dream job in industry

Liz Tree is not where she thought she would be, but she is certainly where she is meant to be. Emily Ashworth talks to her about her journey from London to the countryside and her new role with Morrisons

clock 16 July 2024 • 4 min read
#Farm24: Welsh family farm look to build resilience: "Someone not preparing for succession can have a major impact"
Farm24

#Farm24: Welsh family farm look to build resilience: "Someone not preparing for succession can have a major impact"

With so much change in the industry recently, farmers have a lot to deal with. So, what does resilience actually mean? Emily Ashworth finds out more

clock 26 June 2024 • 4 min read
#Farm24 is back and needs your support - 'Íæż½ã½ã are not always seen, but they are always there'
Farm24

#Farm24 is back and needs your support - 'Íæż½ã½ã are not always seen, but they are always there'

In the brand new launch video for 24 Hours in Farming, leading farmers urge public to get behind the industry

clock 13 June 2024 • 1 min read
From the editor: Showcasing talent and diversity in agriculture

From the editor: Showcasing talent and diversity in agriculture

On August 3, Íæż½ã½ã's epic campaign, 24 Hours in Farming, took place - a day to showcase to those outside the industry what really goes on in farming.

clock 11 August 2023 • 1 min read
88-year-old farmer shares passion for farming in heartwarming video: 'Farming is the greatest industry in the world. Keep flying the flag'
Farm Life

88-year-old farmer shares passion for farming in heartwarming video: 'Farming is the greatest industry in the world. Keep flying the flag'

For #FARM24, Peter Lomas made a video to encourage others to back the farming industry.

clock 10 August 2023 • 1 min read
Sensational on social: #FARM24 smashes all records
Farm24

Sensational on social: #FARM24 smashes all records

Agriculture's much-loved campaign kicked off in spectacular fashion at 5am, August 3 as thousands of farmers took to their digital channels to highlight their role as the nation's most trusted food producers and guardians of our beautiful countryside

clock 04 August 2023 • 4 min read
#FARM24 trends as farmers, chefs, celebs and Rishi Sunak champion British agriculture
Farm Life

#FARM24 trends as farmers, chefs, celebs and Rishi Sunak champion British agriculture

24 Hours in Farming is almost halfway there, and social media is flooded with stories from the agricultural community.

clock 03 August 2023 • 1 min read
#FARM24 gets a huge shout out on BBC Radio One
Farm Life

#FARM24 gets a huge shout out on BBC Radio One

24 Hours in Farming is in full swing and the campaign was just mentioned on BBC Radio One.

clock 03 August 2023 • 1 min read
How to get involved with 24 Hours in Farming
Farm Life

How to get involved with 24 Hours in Farming

clock 03 August 2023 • 1 min read
Dylan Vetara
Farm 24 Ambassadors

Dylan Vetara

Dylan was born into farming on a family-owned 15,000-acre beef farm in Namibia, South Africa, before moving to the UK to attend Brinsbury College in West Sussex.

clock 01 August 2023 • 1 min read

Our #farm24 Charity Partners

The DPJ Foundation:

The DPJ Foundation are supporting #Farm24 because we want to help showcase what agriculture has to offer, whilst reminding everyone in our fantastic industry that there is always support available in those tougher times.  The DPJ Foundation runs a 24/7 confidential call and text line to help “Share the Load”.  We have also provided professional counselling to over 1,000 people in the agricultural community.  Everyone in our team is passionate about agriculture and this is a chance for us to get behind the industry in a different way, through this great campaign

Yellow Wellies:

There has been a lot of discussion recently about food security and how the food industry has a central role to play in the government’s levelling up agenda but it goes without saying that food manufacturers can not succeed without the farmers who supply them with high quality produce. The Farm Safety Foundation (Yellow Wellies) is proud to support #Farm24 with Íæż½ã½ã and Morrisons to encourage the general public to support an industry that is vital to the UK economy and one we ALL rely on three times a day

FCN

FCN:

FCN's work helps farmers to stay healthy and well, to explore their options, and to continue doing what they do best - producing food to some of the highest standards in the world. We are champions for British agriculture and recognise the importance of consumers receiving more insights into what it is like to be a farmer and where their food comes from. #Farm24 is a great initiative, helping to celebrate the hard work and dedication of our incredible farming community, dispelling some of the myths, and shining a spotlight on British farmers.

RABI:

RABI has been supporting farming people through practical, financial and emotional assistance for generations. In the age of social media, the #Farm24 campaign is a powerful and effective way to showcase the realities of farming life across the UK. In breaking down barriers between the general public and the farming sector, as well as starting honest conversations within the farming community, #Farm24 is invaluable for empowering the people feeding our nation. RABI is proud to be an official charity partner of this campaign

The Royal Countryside Fund:

The Royal Countryside Fund is proud to support #farm24. Across the UK, rural and farming communities are living with immense uncertainty amid the relentless pace and scale of economic, climate and societal change. The Royal Countryside Fund’s vision is of a thriving countryside – a living landscape of working family farms and prosperous rural life – and every year, #farm24 showcases the best of British farming and the incredible people who make our industry so wonderful.